SEO is a dynamic field and it is changing with every day.
Many experts in this field optimize their websites with a dedicated team of professionals. It is very difficult to compete with these professional dedicated teams. If you are a beginner and want to optimize your website for search engines, you need to learn SEO for beginners.
LONG-TAIL KEYWORDS
The keywords that have more than three words are considered as long-tail keywords. Optimizing your web pages for long-tail keywords will be easier because of less competition. It is especially important in SEO for beginners.
WRITE INFORMATIVE ARTICLES
Content is considered as the king of SEO. No matter how hard you try to optimize your website for a specific keyword, if you do not have informative and relevant content, it will be very difficult for you to rank your website on search engines.
Relevance is the most important factor for Search Engine Optimisation. You should look for the intent of the keyword before writing the article. If the top results are navigational, you should also write an article to give navigational content.
LEARN ABOUT SNIPPETS
Recently, Google has introduced a new way of giving information to the uses. If you search something, Google will make a snippet of the answer and show it to you on the top of the search results. A lot of experienced professionals also forget about it. If you properly optimize your web pages for snippets you can achieve big even as a beginner.
RELEVANT BACKLINKING
As beginners in SEO, you will not have many resources. With the limited resources, you will be able to make a few backlinks. You should try to get the backlinks from the relevant websites because these backlinks will be most powerful. If you make random backlinks it can decrease your ranking in the search engines.